I worked with Megan and Greg to develop branding for their new allergy practice, in Columbus OH. It has been such a joy to help them build a new brand from the ground up, and watch their practice grow (now in two locations)!

This was a fun project for a new subscription service of curated boxes for traveling parents. Jet Set Mini will send anything you could possibly imagine in advance to your travel destination, making adventures more streamlined for parents of littles. Diaper and wipe delivery has never looked so chic! Don’t forget snacks for your litte, too. ;) Enjoy!

I had a great time developing new creative for the Enrollment Management Association’s Annual Conference in DC. This included everything from the logo, to banners, column wraps, presentation decks, and web elements.

Role: Creative Director/Designer

What is bbcon?

Every year, Blackbaud hosts bbcon, the premier tech gathering for social good (aka a conference for nonprofits).

Thousands of fundraisers, marketers, administrators, executives, and industry thought leaders from across the social good community come together to learn, grown, and be inspired by today’s trends and tomorrow’s tech innovations.

Role in project: Design Lead

Creative Director: Veronica Volborth

This was a fun project. It’s the Valentine’s day newsletter (and an alternate GIF header, the first image), for T-Mobile’s legacy Sprint customers. I’ve enjoyed working on T-Mobile marketing (through Zeta Global) a lot recently. Their strict brand standards bring a challenge in finding new ways to get creative—and I always love a good challenge.

This campaign is a company-wide brand campaign, featuring real Blackbaud customers. It is in-progress and currently running.

Just for fun I’ve included illustrations I created in the concepting phase of this campaign. We had about 37 different compositions when we presented this to our internal brand team.

Role in this project: Initially I was involved in the creative development, concepting, illustration, and client presentation. In the later stages of the campaign I planned the photoshoots and assisted in photoshoot Creative Direction.

**The ad magazine mockup at the end features the final design and illustration, executed by my wonderful teammate Sam Stone.

Photoshoot Creative Direction: Veronica Volborth, assisted by Kailie Holt

I created a refreshed brand look for ROK Technologies, honoring their original branding, while giving it new life. I developed a series of marketing pieces using the new look.

Role in project: Creative Director/Designer

Adobe Creative Jam came to Charleston September 28, 2017.

11 design teams competed in the Creative Jam tournament, a 3-hour design showdown. Design teams were given a prompt at the start of the 3-hour count-down, and then had to work quickly to come up with a final concept and design.

The theme of this Creative Jam was “Balance.”

Designer: Kailie Holt, Creative Director: Veronica Volborth

We chose to create a beer label called Brewing Betties. Our featured beer (and corresponding design) was called the Tightrope Tripel.

The competition was exciting but also slightly nerve-racking, working quickly amongst so many talented designers, and knowing we’d be getting up in front of a large audience to present our final design. Ultimately, our team (Veronica & myself) took home 3rd place! We had a great time.

Tools used: Adobe Illustrator, Adobe Photoshop, and Adobe Sketch (for the iPad Pro),

Hearts and Homes for Refugees is a relatively new (but already successful) nonprofit based in Pelham, NY. I designed their logo and brand identity, along with an introductory brochure and business cards. 

Logo and brand identity work for a freelance client. They later decided to take the business in a different direction and rebrand (see Class A Appraisals).

Logo and brand identity work for a freelance client. I enjoyed the use of black/gray/white, as it’s a departure from my normal use of color.

I originally worked with this client first on the Class A Real Estate logo and brand identity (also in portfolio), and we later landed on this design after they decided to take the business in a different direction and rebrand.

Every year, Blackbaud hosts bbcon, the premier tech gathering for social good. [It’s a conference for nonprofits.]

Thousands of fundraisers, marketers, administrators, executives, and industry thought leaders from across the social good community come together to learn, grown, and be inspired by today’s trends and tomorrow’s tech innovations.

Role in project: Design Lead

Creative Director: Veronica Volborth

Print program (with foil): Jenn Romano, photo bellyband by me.

I created this infographic for a Real Estate client. She had a very unique house to sell, and wanted to create a large direct mail piece as unique as the house itself. This was one of my favorite projects. The color scheme is derived from the colors of the beautiful victorian mansion in Louisville, Kentucky. 

I enjoy designing patterns, especially from my sketches or paintings. I love seeing art done by hand transformed digitally. It's almost like it takes on a whole new life. Everything here started as a sketch on paper and then was manipulated digitally in Illustrator/Photoshop. 

Illustration/poster for the Monday Club.

Every year, Blackbaud hosts bbcon, the premier tech gathering for social good. [It’s a conference for nonprofits.]

Thousands of fundraisers, marketers, administrators, executives, and industry thought leaders from across the social good community come together to learn, grown, and be inspired by today’s trends and tomorrow’s tech innovations.

Role in project: design lead

AWARDS: 2017 Charleston American Marketing Association Spark Award, for Best Event Marketing.

This campaign was produced for a new Blackbaud Analytics offering in the Healthcare market. The goal was to inform those in the Healthcare industry (and already familiar with Blackbaud products) that they can use Blackbaud Healthcare Analytics to find new consumers, engage existing constituents, and nurture current and prospective donors.

Background & Goal

Blackbaud needed a creative campaign for prospects and customers at colleges and universities to deepen their understanding of the concept of crowdfundraising and entice them to participate in our webinar series on the topic.

Crowdfundraising is like crowdfunding, except supporters raise money for an organization rather than a specific project. Most of our prospects and customers associate crowdfundraising with walk, run, or ride events. But we wanted to demonstrate that crowdfundraising can be much more than that—crowdfundraising events can be as creative as they can imagine, and they can be carried out on a much larger scale to raise more money and build deeper affinity for the colleges and universities they serve.

Creative Execution

To illustrate this in print, we chose huge, bold photography superimposed with the headline “THIS IS CROWDFUNDRAISING.” The images depict events not commonly associated with crowdfundraising, with vivid colors and interesting close-ups creating strong stopping power. Copy is intentionally minimal, underscoring that crowdfundraising can be as simple, big, and bold as the imagery suggests.